Personality

My thoughts revolve around new ideas and strategic planning. It is important to me to understand things and implement my own concepts. I am very motivated when I can make my own decisions and exert influence. I am constantly working on improving my skills.

Overall,
my personality is characterized by curiosity,
determination and independence.
I love exploring and implementing new ideas
while defending my own beliefs
and not being afraid to swim against the tide.
My personality is dynamic and changeable,
and I am always striving to develop myself
and reach my full potential.

WORK EXPERIENCE

• Completed a degree in Journalism and Media Management.
• Strong interest in new technologies, marketing, and the arts.
• Fast learner with the ability to quickly grasp complex and unfamiliar topics.
• Highly creative with strong consulting skills.
• Experienced in developing strategic communication concepts and managing cross-media and digital projects.
• Proven track record in implementing digital and print advertising measures, including websites, apps, social media campaigns, print ads, direct mail, outdoor and point-of-sale advertising, as well as special-interest formats.
• Skilled in measuring success and assessing the performance of the projects I manage.
• Strong communication skills, a solution-oriented mindset, and a confident, persuasive presence.

Career

Marketing Specialist
Deutsche GigaNetz GmbH, Frankfurt am Main

• Led marketing campaign management and developed the strategic direction for the Central Region (Hessen and Rheinland-Pfalz) to ensure brand consistency and brand impact.
• Managed the entire campaign implementation—from conception and adaptation to performance analysis—and optimized reach and engagement.
• Developed digital and offline marketing initiatives (website, social media, print, mailings, OoH, POS) in collaboration with cross-functional teams.
• Analyzed campaign results based on data and improved conversion rates and customer loyalty.

Achievements: Established the region as a first mover and model market and developed innovative advertising materials with significantly higher engagement rates, e.g., “MemoSticks on mailboxes” (+5%) and the “GigaCube” (OOH live object with 1,000 QR code scans in 20 days, 150 leads). Reduced the advertising budget by 50% in 2025 while maintaining the same sales results. Jointly responsible for 52,000 new customers in 3 years.

Digital Consultant
BRAND HEALTH GmbH, Frankfurt am Main

• Managed key accounts (Fresenius Medical Care, APOGEPHA, Allergika Pharma) and designed strategic marketing campaigns for the national and international (EMEA) market.
• Developed marketing strategies for product innovations to increase brand awareness and customer loyalty.
  Coordinated several marketing projects and ensured smooth implementation and alignment with corporate goals.
• Analyzed key performance indicators (KPIs) and initiated optimizations to increase efficiency.

Achievements: Nominated three times as a finalist for the COMPRIX Award for outstanding health communication (work for Fresenius Medical Care and APOGEPHA). Successfully designed and implemented the new agency website.

Creative Director, former Content Manager
Wesebo®, Frankfurt am Main

• Led the creative direction and brand strategy for over 20 clients from various industries.
• Managed a creative team (two employees), developed concepts, planned campaigns, and oversaw implementation through to completion.
• Presented marketing strategies to clients, obtained approvals, and aligned goals with the brand vision.
• Wrote texts, designed graphics and websites, produced content, and coordinated media relations and innovation projects.

Achievements: Developed sustainable communication solutions of the highest standard; my work was nominated for the German Design Award in 2023 and won the “Excellent Communications Design (Web)” award in 2024.

Trainee PR
WEFRA PR GmbH, Frankfurt am Main

• Wrote PR texts, organized and conducted media events, developed PR concepts, monitored budgets, and advised clients.

Achievements: Contributed creative ideas in the first week, one of which was later implemented as a central campaign element for the client.

Internship
Leipziger Messe GmbH

• Press work, editing, research, support of photographers and film teams, content maintenance, schedule and quality control, media response analysis, correspondence with national and international partners, journalists and customers

Internship
Der Nordschleswiger, Aprenrade (Denmark)

• journalistic activities, interviews, reportage, local reporting, layout and photography.

SKILLS

To perfect my marketing communication and project management skills, I have always sought out challenges. I have worked on my projects with passion and dedication, demonstrating my skills in strategic branding, key account management, project management, web design, UX design, content management, SEO, SEA, social media marketing, copywriting and blogging, storytelling, journalism, public relations, event management, video and music production, digital photography and business development, and talent acquisition. I pride myself on having developed and successfully implemented creative solutions to make my clients’ dreams a reality. I am a passionate team player and love creating content that touches the heart of my target audience. I am relentlessly looking for new challenges and opportunities to improve and expand my skills. I believe that every experience I have brings me a little closer to my dreams – living creativity.

“Being innovative” means allowing room for creative ideas, thinking in terms of the future and then taking action.

Media Production